OpenAI - ChatGPT Voice Feature
UGC content created for a national ChatGPT campaign, showcasing the voice feature through two relatable everyday scenarios.
The content was designed to make the technology feel natural, useful, and easy to understand for a Thai audience.
Brief
Create engaging UGC content for a national campaign introducing ChatGPT’s voice feature to audiences in Thailand.
Idea
Show the feature in real-life situations rather than through a traditional product demonstration, making it easy for viewers to understand how ChatGPT voice can naturally fit into everyday life.
Execution
Shot entirely on an iPhone to keep the content natural and relatable. The UGC-style approach was designed to feel like something viewers could easily create and experience themselves, while naturally showcasing the feature.
Outcome
The campaign reached a large national audience across multiple social platforms and received strong, positive reactions from Thai viewers, helping introduce ChatGPT voice in a relatable and accessible way.